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Wednesday, May 8 • 11:00am - 11:50am
To Market, To Market

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Festivals are in the business of creating valuable experiences.  To do so they must be expert marketers. Email marketing, ticketing partners, social media, advertising, media partnerships and leveraging sponsors and influencers are just a few strategies that festivals must optimize. Let’s discuss the experiences, and how we can use them to the benefit of festivals, sponsors and consumers.

avatar for Doug Richter

Doug Richter

Founder, Meritage Entertainment
Doug Richter has been deeply involved in the music and live entertainment business for more than 25 years with a background that includes record labels, media companies, event agencies and talent management.Doug launched Meritage Entertainment in January 2017 as an advisory firm to... Read More →

avatar for Hannah Houser

Hannah Houser

Project + Community Manager, This Is Meru
Hannah Houser has cultivated her passion for all aspects of communication, branding, narrative identity, design, and business organization by way of marketing five of North America’s top music festivals (including assisting in the marketing of Bonnaroo, Forecastle Festival, Big... Read More →
avatar for Scott Tashjian

Scott Tashjian

Festival Director, Eat Drink SF
Scott is the festival director of Eat Drink SF, a weekend long food and drink extravaganza featuring over 150 local restaurants, 50 breweries, wineries, bars and schedule of chef demonstrations. In its tenth year, Eat Drink SF has become the Bay Area's premier food festival attracting... Read More →
avatar for Heather Vantress

Heather Vantress

Chief Operating Officer, Synergy Global Entertainment (SGE), Inc.
Heather Vantress is the COO of Orange County, California based Synergy Global Entertainment, Inc. (SGE; www.SGEWorldWide.com), one of the world's premier music festival production companies. SGE events currently include 37 music and lifestyle festivals with artist and/or brand curation... Read More →
avatar for Nick Catanella III

Nick Catanella III

Senior Producer, Freeman Company
Passionate, self-starting event professional yielding over 15 years of experience producing events of every scale. Rooted in festival production (Wanderlust, High Sierra, Camp Bisco, SnowGlobe, Symbiosis, Monterey Jazz) and tipping those scales in recent years managing experiential... Read More →

Wednesday May 8, 2019 11:00am - 11:50am PDT
The Lodge at the Regency Center 1290 Sutter St, San Francisco, CA 94109