FestForums SF 19

An immersive experience is an event or attraction that is largely interactive, inviting attendees to participate in the experience and feel present in an alternate world. From Disney to Game of Thrones, event producers and brands are pouring millions of dollars into making attractions more immersive, more interactive, and more personal. This is a trend that festivals and brands need to continue to unpack and understand if they are going to keep up with consumer expectations. Our experts break down what is trending and how it can transform your event.

With the Game of Thrones immersive experience at SXSW requiring attendees to actually bleed (i.e. donate blood) as the cost of entry, this is one of the most exciting spaces in the live event space!