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WELCOME TO THE PLACE WHERE FESTIVALS CONVERGE

Wednesday, May 8 • 2:30pm - 2:55pm
Bringing the Immersive Experience to Festivals

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An immersive experience is an event or attraction that is largely interactive, inviting attendees to participate in the experience and feel present in an alternate world. From Disney to Game of Thrones, event producers and brands are pouring millions of dollars into making attractions more immersive, more interactive, and more personal. This is a trend that festivals and brands need to continue to unpack and understand if they are going to keep up with consumer expectations. Our experts break down what is trending and how it can transform your event.

With the Game of Thrones immersive experience at SXSW requiring attendees to actually bleed (i.e. donate blood) as the cost of entry, this is one of the most exciting spaces in the live event space!


Moderators
avatar for Jacqueline Sabec

Jacqueline Sabec

Partner, King, Holmes, Paterno & Soriano, LLP
Jacqueline Sabec is a partner of King, Holmes, Paterno & Soriano and manages the firm's San Francisco office. Ms. Sabec's practice includes all aspects of entertainment law with an emphasis on Grammy Award winning legacy artists, music and art festivals, venues, lifestyle branding... Read More →

Speakers
avatar for Ty Roberts

Ty Roberts

President & CEO, Ty Roberts Innovation
Ty Roberts is an industry veteran who has worked at the forefront of digital media since its inception. From his creative tools and work with artists like David Bowie and Brian Eno to new formats like Hi-Res Audio, he has always created new experiences for music fans. He has started... Read More →
avatar for Danielle Madeira

Danielle Madeira

VP Strategic Alliances, Another Planet Entertainment
As Vice President of Strategic Alliances at Another Planet Entertainment (APE), Danielle Madeira oversees the special events department at the company, establishes and fosters critical industry relations and partnerships, and leads all APE corporate accounts, including clients such... Read More →
avatar for Steve M. Boyle

Steve M. Boyle

Founder & CEO, Epic Immersive
Steve M. Boyle is the founder and CEO of Epic Immersive, a large-scale immersive experience company. Epic Immersive has created immersive experiences with 14-acre real-world fictional cities and 100+ actors, crafted immersive journeys in China and Paris, built neighborhood-scale cultural... Read More →


Wednesday May 8, 2019 2:30pm - 2:55pm
The Lodge at the Regency Center 1290 Sutter St, San Francisco, CA 94109