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avatar for Lawrence Peryer

Lawrence Peryer

Lyte
Head of Business and Corporate Development
Working at the crossroads of technology, creative media, commerce and community, Lawrence develops businesses, products and solutions that bring fans closer to the artists and content they love. Over the course of his career he has worked with and on behalf of a variety entertainment artists and brands, (including David Bowie, Keith Richards, Pink Floyd, AC/DC, The Rolling Stones, Madonna, The Police, Genesis, Destiny’s Child, Tim McGraw and many others), to help them grow and shape their relationships with their fans. This work has included producing and executive producing dozens of award-winning properties: websites, online events, marketing campaigns, broadcast programs, music documentaries as well as a Grammy-nominated box set. As a commentator, Lawrence has been featured in Rolling Stone, Billboard Magazine, Hollywood Reporter, Wall Street Journal and many others and has spoken at conferences across the US and Europe. He is a published writer on both business and cultural topics and serves as a board member and volunteer for causes within his community.